The Flagship Build
One website. Built like it matters.
Cinematic website design for owner-run businesses that are better than their current website makes them look. A film made for you, words written for the people who buy from you, and a search structure that gives every service its own page. £8,000 to £15,000, six to eight weeks.
Eight stages
What actually happens, in order.
The brief, in one call
An hour on the phone. Who your best customer is, which work you want more of, and the one job you brag about in the pub. That last answer usually becomes the loudest thing on the finished site.
Your brand leads, not mine
Your logo file gets pixel-sampled and the whole palette comes out of it. If your mark lives on a light ground the site is built light. If it lives on dark, it is built dark. No house style is applied over the top of your identity.
The film direction, chosen by you
Three to five one-line concepts, every one of them anchored in something real about your business. You pick. Nothing is generated before you have chosen, and you see the opening frame before a second of video is made.
Typography auditioned, not assumed
A private page renders your real headline in five or six genuinely different type systems. You pick a letter. It rolls across every page.
Words written for your buyers
Real reviews and forums in your trade get read first, so the copy uses the phrases your customers actually type and say. Every claim traces back to something true. Anything unverified either gets checked with you or does not ship.
A page for every service
One page per thing you want to be found for, each with its own title, its own description, its own headline, its own questions, and 350 words or more of real content. Plus schema, sitemap, robots and canonicals wired properly.
Driven like an adversary
Before you see it, the site is driven through a real headless browser. Console errors, contrast measured against the film's worst frames, no sideways scroll at four widths, reduced-motion states checked in both directions, phones checked for zero video bytes, Lighthouse run repeatedly.
Live from day one
Your site is deployed to a permanent address the first day it builds, and redeployed at every milestone. You never get a temporary link that dies overnight. Your domain attaches at handover.
The standard, in numbers
Published, not promised.
Anyone can say a website is fast. These are the figures off the last one, measured with the same tool Google uses, on the live site, and you can run them yourself in about a minute.
100
Accessibility
100
Best practices
100
SEO
0ms
Total blocking time
dinsdale-contracts.pages.dev, 31 August 2026, Google Lighthouse 12, four runs. Performance landed between 90 to 99 on throttled mobile and 98 on desktop. Performance scores move run to run, so the honest thing is a range.
Fair questions
About the build.
What exactly is the film?
A short piece of footage made for your business alone, which plays as you scroll: scroll down and the film moves with you, and it comes to rest at the point the page asks you to get in touch. On a phone it becomes a single composed still and no video is downloaded at all. If a visitor has reduced motion turned on, they get the finished frame straight away.
Do I have to supply photos and copy?
No. If you have real job photos they get used, because real always beats generated. If you do not, the film and the imagery are made. You will be asked for the things only you know: the jobs you are proud of, the accreditations you actually hold, and the customers you want more of.
What does £8,000 buy versus £15,000?
The number moves on how many service pages there are, whether you need location pages, how much film the site carries, and whether there is an interactive piece. A single-service business with one film sits at the bottom of that range. A business with six services, ten towns and a flagship section sits at the top.
Who owns the site when it is finished?
You do. It is static files you can host anywhere. There is no builder subscription holding it hostage and no licence to keep paying.
After it launches
A new site is a starting line.
The build makes you findable and believable. Staying found is a separate, ongoing job: reviews, local search, links, and knowing which pages actually produce phone calls.