The Growth Retainer
A website nobody feeds goes quiet.
The build gets you found and believed. This is the part that keeps it that way: reviews asked for properly, local search worked month after month, links that are worth having, and tracking that tells you which pages produce phone calls. Monthly, cancel any time.
Six things, every month
The work, named.
Lead tracking
Every enquiry gets attributed to the page and the search that produced it. Within a couple of months you stop guessing which parts of the site are earning their keep, and the work moves to whatever is already working.
Review generation
A simple, repeatable ask that fits how you already finish a job, so reviews arrive steadily instead of in one panicked burst. Reviews are the single strongest local ranking factor you control, and most businesses leave them to chance.
Local search
Your Google Business Profile treated as a live asset rather than a form you filled in once: categories, services, photos, questions, posts, and the profile's own performance figures watched month to month.
Backlinks worth having
Suppliers, trade bodies, local press, suppliers' case studies, the sites your customers already read. Slow, real, defensible links. Nothing bought, nothing spun, nothing that leaves a footprint you will have to clean up later.
Performance monitoring
Speed and Core Web Vitals are checked on a schedule, not once at launch. Sites get slower quietly, and Google notices before you do.
One page at a time
Each month the site gains something: a new service page, a rewritten section, a new film band, a question answered that buyers keep asking. Compounding beats a redesign every three years.
What this is not
Nobody can sell you rankings.
Google does not sell positions and no agency controls them. Anyone who promises you the top spot is either guessing or lying, and the ones who promise it fastest are usually doing the things that get sites penalised later.
What is inside your control is real: how many genuine reviews you have against the business down the road, whether your profile is complete, whether you have a page for the thing people are actually searching for, whether the site loads before they give up, and whether anyone credible links to you. That list is the retainer.
Each month you get a plain report: what was done, what moved, what did not, and what is next. If a month was quiet it says so.
Fair questions
About the retainer.
Am I tied in?
No. It is monthly and you can cancel whenever you like. If you stop, the site keeps working exactly as it did the day you launched. It simply stops improving, and the review and link work stops with it.
Can you guarantee I will rank first?
No, and neither can anyone else. Google does not sell that and nobody can promise it honestly. What can be promised is the work: the reviews get asked for, the links get chased, the pages get written, the numbers get reported, and you see exactly what was done each month.
How soon does it show?
Reviews move fastest, often inside a month. Local search movement usually shows over three to six months. New service pages typically take a few months to settle into results. Anyone quoting you faster than that is describing an advert, not search.
What if I already have someone doing SEO?
Then you probably do not need this. The retainer exists because most owner-run businesses have nobody doing it, and a beautiful site with nobody feeding it goes quiet.