Dinsdale Contracts
A surfacing firm that looked smaller than it was.
Trading since 1981, working from Cumbria to contracts nationwide, certified to National Highways Sector Schemes. None of that was landing online.
What came out of it
Measured on the live site, not a local build.
17
Pages, zero templates
100
Accessibility
0.9s
Largest paint, desktop
0
Layout shift
Google Lighthouse 12, four runs, 31 August 2026, against dinsdale-contracts.pages.dev. Best practices and SEO also scored 100. Performance ran 90 to 99 on throttled mobile and 98 on desktop, and that spread is the tool's own run to run variance rather than the site changing. No enquiry or revenue figures appear here because the site is new and none have been measured yet. When there are numbers, they will be on this page.
Six calls that made it
What was decided, and why.
The film had to be their world
The first film was a beautiful Cumbrian valley. It was rejected in one line, and it deserved to be. The remake was their actual world: a coned closed lane descending into a live night resurfacing site, steam off the mat, work lights, the crew at mid distance. It landed first try. Night is a trade's cinema, because it makes ordinary work look heroic and hides everything an AI gets wrong.
Their brand led, not a house style
The palette was pixel-sampled from their logo file: the navy, the fox orange, the blue. Their logo sits in the nav with a knockout variant built for dark surfaces, so it never appears in a white box. Their own strapline strip became the hero's bottom bar.
The flagship job named out loud
Every business has one contract they mention in the pub. Theirs is an airport. It got its own homepage section, its own film, and a headline that says the claim plainly instead of burying it in a paragraph. That section is the thing the owner screenshots.
Seventeen pages, not one
A homepage on the county keyword, five service pages, ten town pages for confirmed towns only, and a designed 404. Every page carries its own title, description, headline, questions and schema. One long homepage would have been faster to build and worth far less in search.
Typography auditioned, not assumed
A private page rendered their real headline in six type systems with six spacing rhythms. The signage condensed system won on sight in under a minute, which is a decision that would have taken a fortnight of email.
Proof shown, never hedged
Real accreditation badges as images. Testimonials quoted word for word from their old site. Certificate numbers that could not be verified were not dressed up with a hopeful phrase. They were flagged as open items and left out until they can be confirmed.
On a desk and in a hand
The same site, both ways.
The phone version downloads no video at all. It gets a still cut from the film and a poster of about forty kilobytes, because a five megabyte film on a patchy signal is a bounce, not a brand.
Each service page runs light, with its own ambient film played inside a contained band rather than behind the words.
Same treatment
Your business has a night shift too.
Something you do that looks extraordinary when it is shot properly, and that nobody outside the business has ever seen. That is where every build starts.